Toyota Cars in Uganda
Toyota Cars in Uganda

Polarized by the violence and the lack of accountability of the company, investors in P2.0 found themselves frustrated with the long list of demands. Most notably, some investors found that they could no longer sell their vehicles after three years. At least 10,000 of the vehicles have also been sold since February, and Toyota CEO Jim Pivar will have to explain more about P2.0 at a meeting next month. In response, shareholders’ shares jumped by about 20%, the highest on record.

What caused the company’s troubles?

A few factors may have played a part:

Toyota and Toyota share price have been falling steadily for many years. A small number of investors who owned Toyota when it was first started, and the majority of investors who acquired it by the end of 2012, felt the company was the perfect venue for growth.

There have been strong calls for the company to rethink its image. The company was seen by many investors as a victim of economic growth that slowed down and stopped in its tracks, and it may have created a “de-brand” in which Toyota was perceived as part of a larger brand. https://jiji.ug/cars/toyota/page4?listing_id=q6UfBkyXGfuxVj0f

Toyota was a prime candidate to lose its share price. For this reason, many of the investors who bought shares had the opportunity to buy shares in the company after the company had fallen in the stock market.

The problems with P2.0 appear to be